Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth - we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it's already working for many businesses around the world. This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable.
In today's data swamped world, we are at risk of being blindsided and taking our attention off our companies most valuable asset - our brand. Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today's 'customer-obsessed' world the more you listen to the customer the more you're at risk of forgetting what your own point of view on the world is. In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer's decisions, and how to use this information to build your brand or business. Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how. Adam shares his understanding of the fundamentals of why humans do what they do and buy what they buy.
Build a better, more distinctive, more valuable business or brand
A leading consumer psychologist and brand strategist, Adam Ferrier is a leading force in the Australian advertising environment. Adam is the founder of THINKERBELL, an agency that creates 'measured magic' for consumers.
Previously working as the owner of Cummins & Partners, Adam has previously founded Naked Communications, and currently sits on the boards of Good Thnx, and TRIBE.
Adam is the author of several books including ‘The Advertising Effect’ and ‘Stop Listening to the Customer’. He can also be seen across multiple media platforms, including ‘The Gruen Transfer’, ‘The Project’, ‘Celebrity Apprentice’ and ABC Radio.
Having been awarded multiple awards for his innovative ideas and successful brand strategies, Adam is known for thinking not only outside the square but blowing the square up.
As a professional speaker, Adam uses cognitive behavioural psychology and his understanding of behavioural economics to give audiences a key insight into the world of advertising and consumption.