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Adam Ferrier

Travels from: Victoria


Build a better, more distinctive, more valuable business or brand

Categories: Branding & Marketing, Communication, Customer Service, Interesting Ideas, Motivational Speakers

Full Presenter Profile & Bio

Adam Ferrier is the founder of Thinkerbell, an agency that creates 'measured magic'. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He is also the author of ‘The Advertising Effect’ and part of The Australian Creatives’ ‘Power 20’, as well as a regular on ‘The Gruen Transfer’ and featured on ‘The Project’, ‘Celebrity Apprentice’ and ABC Radio.

As the creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game ‘The Analyst’. Adam Ferrier doesn’t just think outside the square, he’s blown the square up.

An unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners and a founder of Naked Communications. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.

Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation, whether to buy, perform or change.

Speaker Topics

If Batman Owned Your Business
Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth, something we can learn from Batman who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter intuitive approach, and why it is already working for many businesses around the world.
Stop Listening to The Customer
In todays data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset, our brand. Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in todays customer obsessed world the more you listen to the customer the more you are at risk of forgetting what your own point of view on the world is. In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customers decisions, and how to use this information to build your brand or business. Peppered with his signature wry humour and wit, Adam tackles the issues head on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought provoking and makes a whole lot of sense.
The Advertising Effect
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more, if people did exactly what we wanted them to we would all be happier and richer. In this provocative presentation, based on his best selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levis and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know how.

TESTIMONIALS

Adam's unique thinking and consumer insights had a massive impact on our delegates. His quirky presentation was a breath of fresh air that was amazing and thought provoking. His message cuts cleanly through all the noise, and is quickly and deeply absorbed.

B&D Group

Adam’s session was a great mix of taking people out of their comfort zones, impactful thinking, and humour.

SOCAP Australia

Adam was outstanding and his presentation was relevant and thought provoking

Australian Restructuring Insolvency & Turnaround Association

Adam Ferrier - Branding & Marketing

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