Travels from: Victoria
Build a better, more distinctive, more valuable business or brand
Categories: Branding & Marketing, Communication, Customer Service, Interesting Ideas, Motivational Speakers
Full Presenter Profile & Bio
Adam Ferrier is the founder of Thinkerbell, an agency that creates 'measured magic'. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He is also the author of ‘The Advertising Effect’ and part of The Australian Creatives’ ‘Power 20’, as well as a regular on ‘The Gruen Transfer’ and featured on ‘The Project’, ‘Celebrity Apprentice’ and ABC Radio.
As the creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game ‘The Analyst’. Adam Ferrier doesn’t just think outside the square, he’s blown the square up.
An unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners and a founder of Naked Communications. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.
Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation, whether to buy, perform or change.
Adam's unique thinking and consumer insights had a massive impact on our delegates. His quirky presentation was a breath of fresh air that was amazing and thought provoking. His message cuts cleanly through all the noise, and is quickly and deeply absorbed.
Adam’s session was a great mix of taking people out of their comfort zones, impactful thinking, and humour.
Adam was outstanding and his presentation was relevant and thought provoking
Australian Restructuring Insolvency & Turnaround Association