Katrina McCarter

Travels from: Victoria


Founder and CEO of Marketing to Mums

Categories: Branding & Marketing, Business Speakers, CEO

Full Presenter Profile & Bio

Founder and CEO of Marketing to Mums, Katrina McCarter is a marketing strategist and incredible speaker. Understanding mothers and utilising their powerful market sector, Katrina emphasises the importance of Mums and their influence over the Australian business economy. Recently, her ‘Marketing to Mums: What Australian Mums want from Brands’ presentation was voted number one for Most Valuable Content.

Holding more than fifteen years’ experience in sales and marketing, she has experience working in a wide range of industries including grocery, hardware and online.

Seven years ago, Katrina launched bubbler.com.au, an award-winning shopping website for mums. The website’s community grew to over 150,000 mums before selling in 2016.

In August 2016, Katrina released her first book titles ‘Marketing to Mums: How to sell more to Australia’s most powerful consumer’. The book went to number 1 on Booktopia’s Business Bestsellers list.

Her insightful and innovative views are commonly sought out by various media corporations including Seven, Dent, ABC Radio, The Age, Mumbrella as well as many more.

Holding several successful and powerful presentations and an interactive workshop under her belt, Katrina McCarter is the perfect addition to any business event. She can tailor her presentation to suit the industry, audience and business size.  

She helps to open the minds of business owners, marketing directors, marketing managers, brand managers, digital managers, social media mangers, media and communications managers and customer insights teams from a wide range of industries and backgrounds. 

Most recently, Katrina won the 2018 M2Moms "Take the Cake" Best Speaker Award. 

Katrina McCarter - CEO

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