Katrina McCarter - CEO - Founder and CEO of Marketing to Mums

Travels From Victoria

Speaker Topics

No Budget? No Problem: 2023's Best Ways To Market With No Money

Think that your business needs to spend big on marketing to have a big impact? Think again. With a long, proven track record in marketing on a shoestring budget—less than $300 a month while setting up her first business—award-winning marketer and corporate digital trainer Katrina does a deep dive into her five top no cost strategies for 2023: Partnerships, Brand Story, Video Marketing, Testimonials and Customer Experience. She’ll share her replicable secrets for growing gangbuster brands and businesses that rely on creativity and innovation rather than a mega marketing spend.

Read less

The Secret Language Of Consumers: Understanding The Triggers Behind Buyer Behaviour

Expertly decoding what all six generation of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant. She steps you through truly understanding consumers and their behaviour, characteristics and triggers—how to reach the right people on the right channel at the right time using the right language. Katrina uses research-based insights and decades of Fortune 100 sales and marketing experience to give you a blueprint for attracting, engaging and building relationships with consumers at every age and stage of life.

Read less

The War For Relevance: The Single Biggest Opportunity For Your Business Today

With technology and globalisation giving consumers unprecedented access to brand choice, it’s never been easier than it is now for a business to lose relevance. And once lost, you’ll never get it back. To safeguard survival, every business needs to understand the urgency and significance of staying relevant—and know the rate of change and choice for consumers will only speed up so the risk to business owners and brands is increasing. Global researcher and marketer Katrina tells how to win the war for attention, loyalty and dollars by adapting to stay ahead of consumers’ own evolution.

Read less

Katrina McCarter

Founder and CEO of Marketing to Mums

From her first job collecting golf balls to saving enough by age 16 from her after-school job at KFC to fund a trip to New York, Katrina McCarter has always known how to make money. Now, as an award-winning international speaker, bestselling author and business coach, she wants everyone to know the strategies and secrets she learned from her days running a $140 million team for a Fortune 100 company and building her own successful businesses. More, she wants to share her philosophy that good business equates with happiness and health. You don’t have to smash yourself to smash goals.

Katrina has reached audiences of thousands across the US, Europe and Australia. She’s shared the stage with the likes of Google, Facebook and Audible in New York and Paris. And in business and life, she’s done and can talk to it all.

From top tier corporate boardrooms to small biz and solopreneurship, Katrina knows business and marketing inside out and loves sharing the strategies and secrets learned along the way. She’s a five-time B&T Women in Media Awards finalist, 2021 Top 50 Small Business Leader and was named by Remodista as one of the 100 Women to Watch in Business Disruption. Katrina has run successful businesses and built impactful communities for over a decade. She’s been a hard-nosed sales chief leading $140 million teams for Fortune 100 companies. She’s written bestsellers. She’s raised three children. As a business coach, she’s helped hundreds of clients build businesses, reputations and visibility.

And she’s learned resilience and reinvention are at the heart of results and longevity. In 2021 what success looks like changed for her. She was blindsided by the loss of her marriage, a relative’s sudden death and a child’s mental health problems. Rebuilding her life, she discovered the healing powers of a support network and breaking out of her comfort zone (think an extreme hike on the Larapinta Trail, a lifechanging achievement for a woman who took a king-sized mattress on camping trips).

It all fuelled her philosophy: If you build a better person, you build a better business.

So, Katrina is armed to the teeth with qualifications, experience, expertise and accolades. She’s human. She’s real. She’s authentic. She’s really good at informing, educating and entertaining audiences on business, marketing and dealing with the curve balls life and work throws at you. She inspires teams and gives great value for money on stage. That’s the bottom line.

Delivering her proven strategies which participants can implement immediately, Katrina McCarter has earned a global reputation for being easy to work with, having great interactive delivery style, and working across small business and corporate industries. In the words of Nan McCann, producer of Marketing To Moms in New York, “On the page or on the stage, Katrina always delivers.”

Testimonial

"Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause! What more could I ask for?"

Dent Global

"Katrina delivered a highlight presentation to almost 500 delegates helping our audience of optometrists and their teams better understand Gen Y and Gen Z in order to attract, engage and retain these future eyecare customers."

Provision

"Katrina is a global expert whose passion and prowess is boundless and borderless. Her signature speaking style is smart, clear, logical, and action orientated full of case study examples."

The Marketing to Women Conference

“Katrina’s presentation was full of great content and plenty of practical examples. We will definitely be working with her again.”

Business Blueprint

"Her delivery was polished and insightful. In a world where technology is personalising everything around us, it is important that marketers think about different segments deeply and clearly and if you are marketing to Mums, Katrina is your lady. I recommend her to anyone who needs to make meaningful connections to Mums."

ad:tech Sydney

"Katrina McCarter was an obvious choice to have as a speaker. Katrina’s first-hand knowledge and expertise in the area of marketing and branding was of great value to our audience of 80 business owners in the kids’ activity and party industry. Katrina was a confident speaker who presented the topic of “Marketing to Mums” in a way that was informative and filled with achievable take away messages that the business owners could implement instantly. Katrina’s insightful reflection on the mother consumer market in an increasing customer focused marketplace was current and innovative and I’d highly recommend Katrina as a speaker."

What’s On 4 Kids

"Katrina’s role was to provide insight for the travel industry into more effective ways to connect with the most important decision makers for Australian families: Mums. Katrina’s knowledge, insight and experience with this key target audience were vital to the success of the session - the most highly rated of the event. Katrina not only understands this market in depth, but was able to translate this into clear and practical recommendations for the audience in an articulate and eloquent fashion. I’d recommend Katrina to anyone looking to have an effective and knowledgeable speaker on the topic of marketing to Mums."

Mumbrella

"It’s been an absolute privilege to work with Katrina who is an expert in her field. Katrina presented at our annual Conference where she educated, inspired and supported all with her 8 Steps program. Katrina’s warm, approachable style makes her relatable and someone I would highly recommend."

Playball Kids Sport Australia