Dan Gregory

Travels from: New South Wales

The business of human behaviour

Categories: Branding & Marketing, Business Speakers, Communication, Social Media

Speaker Topics

  • Insights
  • Leading Change
  • Trends

Full Presenter Profile & Bio

Dan Gregory is a Behavioural Researcher & Strategist. An author, educator, and social commentator, he is the President and CEO of The Impossible Institute™, an innovation and engagement think-tank founded to make what’s not… possible!

Dan’s specialisation is behaviour and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human behaviour.

Leading one of the country’s most prolific creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

He has worked as a director and lecturer at Australia’s premier creative school AWARD, lectures at The Miami Ad School, has taught post-graduate students at Macquarie and Sydney Universities as well as privately coaching and mentoring CEOs and non-executive board members.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of 1.4 million viewers as a regular on ABC TV’s “Gruen Planet”.


Dan scored OFF THE CHARTS with our audience.

The Collective Hub

Our recent event was a great success, largely due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.


It was a pleasure to deliver the genius of Dan Gregory to our conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.


Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future


Dan Gregory - Branding & Marketing

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