Dan Gregory

Travels from: New South Wales

The business of human behaviour

Categories: Branding & Marketing, Business Speakers, Communication, Social Media

Speaker Topics

How we create Cultures of the Willing. Dan explores how having an insight into change can help in understanding background conditions and context and help audiences discover the trends and patterns presenting their industry with opportunities, challenges and threats. He also explains how we can create cultural change on purpose by understanding our Big Why and Big I. Gain an insight into persuasion by learning how to build trust and increase influence whilst understanding behaviour and rethinking strengths, weaknesses, biases & blind spots when it comes to performance and experience design.
Leading Change
Do more than just lead your team, lead your entire industry! Today we need to do better than managing change, we need to lead it. This requires a suite of leadership skills including innovation, inspiration and implementation. In other words, today, if you are not leading change, you are not really leading at all. Dan helps leaders and teams disrupt their default thinking, challenge the status quo and lead the change they wish to see in the world.
Explore the trends presenting your industry with opportunities, challenges and threats in the worlds of communication and technology, society and culture, institutions and systems and marketplace and consumer behaviour. If we assume that trends and data are just input (and we should), that makes our capacity to translate Intel into insights a critical leadership skill in a world experiencing unprecedented change. Dan helps leaders and teams expand their cognitive bandwidth, learn how to read trends and change and to future proof their organisations and businesses.

Full Presenter Profile & Bio

Dan Gregory is a Behavioural Researcher & Strategist. An author, educator, and social commentator, he is the President and CEO of The Impossible Institute™, an innovation and engagement think-tank founded to make what’s not… possible!

Dan’s specialisation is behaviour and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human behaviour.

Leading one of the country’s most prolific creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

He has worked as a director and lecturer at Australia’s premier creative school AWARD, lectures at The Miami Ad School, has taught post-graduate students at Macquarie and Sydney Universities as well as privately coaching and mentoring CEOs and non-executive board members.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of 1.4 million viewers as a regular on ABC TV’s “Gruen Planet”.


Dan scored OFF THE CHARTS with our audience.

The Collective Hub

Our recent event was a great success, largely due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.


It was a pleasure to deliver the genius of Dan Gregory to our conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.


Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future


Dan Gregory - Branding & Marketing

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