Dan Gregory

Travels from: New South Wales

The business of human behaviour

Categories: Branding & Marketing, Business Speakers, Communication, Social Media

Full Presenter Profile & Bio

Dan Gregory is a Behavioural Researcher & Strategist. An author, educator, and social commentator, he is the President and CEO of The Impossible Institute™, an innovation and engagement think-tank founded to make what’s not… possible!

Dan’s specialisation is behaviour and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human behaviour.

Leading one of the country’s most prolific creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

He has worked as a director and lecturer at Australia’s premier creative school AWARD, lectures at The Miami Ad School, has taught post-graduate students at Macquarie and Sydney Universities as well as privately coaching and mentoring CEOs and non-executive board members.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of 1.4 million viewers as a regular on ABC TV’s “Gruen Planet”.

As the global pandemic continues, Dan can tailor his presentation to discuss the effects of the coronavirus on your behaviour and communication.  He can present his keynote speech by virtual broadcast to your organisation through videoconferencing, live streaming and Zoom events.


Speaker Topics

Behavioural Trends: How to read and lead human behaviour
To navigate a world of unprecedented change, we need to do more than simply focus on what is changing in terms of technology, we must also understand the changes that are taking place in human and social behaviour. The world is in a constant state of change, which is incredibly fascinating to many of us, but also a little frightening for those of us who are struggling just a little bit to keep up. We are witnessing behavioural and social changes that include generational trends, the democratising of information and shifts in demographics and psychographics as well as the redistribution of trust as large institutions fall from grace and are usurped by new powerhouses of information and influence. In this revelationary presentation, Dan Gregory will reveal just what is going on in our societies and our psychologies as he reveals the latest trends in human behaviour and just how they are going to impact our organisations, team members and customers, not just in the future, but right now, today!
Hacking Human Nature: How to work with who you are & who shows up
Motivation is certainly a great thing to have, however, few of us are motivated all of the time and certainly not in every area of our lives or our work. In fact, there is much behavioural research that reveals that, in the long term, design beats discipline! In this exciting presentation, Dan will reveal how to hack human nature and use design over discipline to create a bias towards success (and away from failure) as well as providing practical tools to help you work with who you are (rather than beating yourself up) and how to engage who shows up (rather than complaining about their limitations). Hacking Human Nature is all about understanding human tendencies and preferences, learning to swim with behavioural currents and engineering habits and procedural interrupts that allow performance to show up independent of engagement.
ID:ology: How identity drives beliefs, behaviour & belonging
All human behaviour is ultimately driven by our sense of identity, who we think we are and who we wish to project to the world that we are. Identity builds cultures, increases buy in and internalises motivation making performance and competence intrinsic and unconscious. So how do we ensure we have chosen an optimal identity for ourselves, our customers and our organisations or communities, and perhaps more importantly, how do we change them when we get it wrong? In this enlightening and provocative presentation, Dan Gregory will help you understand how identity shapes us, informs our purpose, drives decision making and purchasing behaviour as well as creating a sense of belonging and loyalty that seems to defy logic. Designed for leaders who need to create cultures of the willing around a sense of purpose, for sales and marketing professionals who want to know what sits at the base of both their customers and clients decision making and purchasing behavior, and for individuals who want to better understand what drives them and their behaviour.
The 3 Levels of Influence: The psychology of engagement
If we want to increase our influence, to lead more effectively, to drive the change we wish to make in the world and to increase sales and personal persuasiveness, we need to understand that there are multiple levels of engagement. However, too often, we bias towards logical arguments and rely on calls to rationality while ignoring the much more powerful emotional and psychological levels of influence, or else we repeat trite features and benefits promises without understanding what is really driving those we seek to influence. In this insightful presentation, Dan will help you navigate The 3 Levels of Influence and take you one a journey from the Literal to the Emotional and ultimately to the Psychological levers that drive our decision making. He will then explain how to transform this understanding into persuasive communication that is visual, verbal and behavioural. Peppered with real world case studies, this presentation makes the process easy to understand and simple to implement, so it is hugely practical for any leader, sales professional or marketing team that needs to increase their influence and deepen their connections.


Dan scored OFF THE CHARTS with our audience.

The Collective Hub

Our recent event was a great success, largely due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.


It was a pleasure to deliver the genius of Dan Gregory to our conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.


Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future


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