Dee Madigan

Dee Madigan is an Australian creative director, advertising executive and tv panellist and author with more than 20 years of experience in the advertising industry. Dee is also the owner and Executive Creative Director of Campaign Edge, a creative advertising agency with branches in Melbourne, Sydney, Brisbane, and Darwin.

Dee is passionate about developing campaigns that are reflective of a brand, using creativity as a tool to get a message across to audiences. Utilising all types of media including TV ads, digital media, and social media, Dee ensures campaigns are cohesive and universal, sending a clear message to audiences. 

As Creative Director, she has developed integrated for some of the world’s biggest brands, including HSBC, Coca-Cola, Unilever, and Nestle. 

Dee is also one of the nation’s most experienced political campaigners. She has been Creative Director on over 11 elections, including the 2015, 2017 and 2020 Queensland election wins, the 2016 and 2020 NT election wins, and the 2016 and 2020 ACT election wins. Her political promoting experience resulted in creating close ties with politicians Senator Glenn Sterle and Brian Mitchell MP.

She is a regular panellist on ABC’s ‘Gruen Planet’, and ‘The Drum’, as well as Channel Seven’s ‘The Latest’, and ‘Sunrise’. She has worked for seven years as a commentator at Sky News.

As an author, Dee has written for a range of publications and published several books, including ‘The Hard Sell’ (MUP 2014). She has also contributed to ‘Change! Combining Analytic Approaches with Street Wisdom’ (MUP 2015), and ‘MotherMorphosis’ (ANU 2015).

Dee is a highly recommended and popular keynote speaker on a range of topics and can also facilitate engaging and instructive staff training activities.

Some of Dee’s speaking topics include –

• Why creativity matters in marketing
  People make purchasing decisions emotionally. If you can connect with their emotions, you are more likely to influence their decision making. Creativity is the art at the heart of persuasion. 
• How to make the most of a small marketing budget
  The great thing about the internet is a great idea will get shared even if you have a small budget. People, however, must accept that they cannot ever stop their stop promoting their business, even when resources are low.
• Successful branding starts from the inside out
  70% of rebrands fail because people change their logo and think that will do the job. If your office junior can't articulate your brand, your customers won't be able to either. It is best practice to have a clear rationale for any rebranding exercise so that customers know what to expect going forward.

If you’re looking to inspire your audience with some relevant marketing insights, call us today to find out how to book Dee Madigan as a keynote speaker at your next event.