Travels from: New South Wales
Holding over 20 years experience in the advertising industry
Categories: Branding & Marketing
Full Presenter Profile & Bio
Boasting over two decades of experience in the advertising industry, Dee Madigan understands the need for messages to be based on brand truths. As Creative Director, she has developed integrated campaigns for some of the world’s biggest brands, including HSBC, Coca-Cola, Unilever, and Nestle.
Dee is passionate about developing campaigns that are reflective of a brand, using creativity as a tool to get a message across to audiences. Utilising all types of media including TV ads, digital media, and social media, Dee ensures campaigns are cohesive and universal, sending a clear message to audiences.
Working as one of the nation’s most experienced political campaigners, Dee has been Creative Director on over 11 elections, including the 2015 and 2017 Queensland elections as well as the 2016 Australian Capital Territory and Northern Territory elections.
As an author, Dee has published several books, including ‘The Hard Sell’, and has contributed to ‘Change! Combining Analytic Approaches with Street Wisdom’, and ‘MotherMorphosis’. She is a regular panellist on ABC’s ‘Gruen’, and ‘The Drum’, as well as Channel Seven’s ‘The Latest’, and ‘Sunrise’.