Travels from: New South Wales
Understand your market, and what your brand means to consumers
Categories: Branding & Marketing, Business Speakers
Full Presenter Profile & Bio
Anastasia Lloyd-Wallis leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and Fast Moving Consumer Goods brands understand their consumers and market opportunities.
Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable Anastasia to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.
Anastasia understands where to look to the find the real opportunities for sustainable growth for your business. She integrates Consumer, Global and Business insights to help retailers Understand their “true” customer, Achieve global best practice within your sector and ultimately Deliver above best practice performance.
Clients and colleagues alike value Anastasia’s smart, pragmatic approach. Her analytical skills are second to none, her thinking incisive, and this acumen is combined with a warm, friendly personality that makes her a pleasure to deal with.
Anastasia keeps audiences up to date with the latest research on human decision-making and demonstrates how to use these insights to create a competitive advantage for retailers and brands. She combines classic market research methodology with consumer neurosciences and specialised retail knowledge to tell you what your customers can't.
The presentation was excellent and Anastasia was a really engaging, knowledgeable presenter.
Sydney Design School
A huge thank you to YOU for kindly being there to address our audience and be part of the day – you spoke wonderfully on a topic that our industry needs to understand better and we really appreciated the window you gave them in to the world of the retail consumer.
Integrity Systems Company