Jaquie Scammell

Travels from: Victoria

Australia’s leading customer service expert

Categories: Customer Service, Leadership

Full Presenter Profile & Bio

Jaquie Scammell is Australia’s leading customer service expert, helping create a service mindset, to those seeking growth in their organisations and themselves.

An entertaining, popular speaker who is obsessed about serving people in a very human way and you feel her infectious energy from the stage. Her work helps organisations create the ultimate people plan to take care of their employees, so their employees take care of the customers.

In 2013 she launched her own business as a Thought Leader of Creating a Service Mindset, following a diverse career with over 20 years of leadership experience in public, private and not for profit sectors. Starting within the McDonalds franchise system and expanding to major sports and entertainment venues such as Wembley National Stadium (UK), Emirates Stadium (UK) and the Australian Open Grand Slam. From experience, she knows what levers to pull for both employee and customer for more inspiring connections.

Working with various business industries, the commonality is; they want to improve the connection between employee and customer and create a service mindset that sticks for long term loyalty.

Her unique teachings reveal a deep appreciation for the human side of business and through practical experiences, has built a philosophy which concentrates on the leaders of the organisations first, equipping them to spread the DNA of a service mindset throughout their teams.

A published author; Creating a Customer Service Mindset and a regular blogger, Jaquie offers practical tools, resources and a set of Mindsets to help leaders transform their own behaviours and service habits to help them teach others.

Speaker Topics

Love Being In Service
Love Being In Service is a keynote that talks to the heart about what it means to lead a service environment in todays world. In an age of digital transformation and technology, many argue we are more connected than ever before. In business, especially artificial intelligence, automation and the rise of robots has improved speed, efficiencies and processes beyond our wildest imaginations. But at what cost? Our desire for speed and convenience is compromising our customers greatest and basic need as humans: care, kindness and one on one attention. This keynote offers up techniques that remind us that service, at its core, is simple. We make it overly complex. We create systems and processes, whilst designed to help us, stop us from delivering the service our internal and external customers deserve. Jaquie herself shares deeply personal stories to remind us that the act of service is not something you do when you come to work and put your uniform on, but rather it is a whole way of life.


Thanks Jaquie Scammell for the talk today at CSIRO. You helped remind the staff about the importance of trust being the centre of doing business, whether you’re selling Science… or Burgers! EQ and ‘Good Business’ is about building on the human connection.


What simple and clear messaging at the seminar this morning. Jaquie Scammell thanks for your insights and I agree – service is all about great leadership!


Jaquie Scammell - Customer Service

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