Travels from: Victoria
Demystifying social media and the web for audiences
Categories: Branding & Marketing, Communication, Social Media
Full Presenter Profile & Bio
Businesses, large and small, seeking to carve out their market share in the revolutionary age of social media have a powerful ally – Kylie Bartlett. The self-driven businesswoman, international public speaker and author thrives on demystifying social media and the web for those new to the online world.
Kylie has trained, coached and inspired more than 1,000 businesses globally to become socially savvy. These days, Kylie is also known as the ‘Web Celeb’. She teaches SMEs (small to medium enterprises), startups and corporates how to become ‘Web Famous’ in their industry by leveraging the power of the social web.
Kylie’s message on ‘why social media?’ is simple: “It’s the new telephone and you need to answer the call or run the risk of your competitors answering it for you!”
She is convinced that thanks to the web, social media and technology, size no longer matters. Small is now big business. With a powerful online presence, there’s never been a better time in history for budget–conscious SMEs to compete with cashed-up corporates.
The serial entrepreneur’s journey into the social media space is an inspirational story in itself.
Despite being a high school dropout and a homeless teen, by the age of 21 Kylie owned her first business (a café), by 24 her first home and by 30, she made her first million – not bad for a girl who never finished high school.
A string of ventures followed including Pinnacle Training Solutions, one of Australia’s leading corporate training companies, and Quantum Leap Corporation, a consultancy for personal and professional performance.
In 2009, hugely successful but burnt out from working 100 hours a week, Kylie decided it was time for a career change. She stumbled upon the worldwide web with its allure of being able to “make money while you sleep, work from home in your pajamas and turn your passion into products”. Her new business niche was born.
Since then, Kylie has studied with several of the world’s leading experts in personal branding and internet marketing.
Her success goes well beyond understanding the dos and don’ts of social media. She draws on her own challenging life experiences and her qualification in organisational psychology and corporate training to drill into the essence of social media’s success: the impulse for humans to create connections and community.
Kylie has accreditations in various science and psychometric profiling tools, including the Myer Briggs Personality Typology, Enneagram Personality Typology, DiSC personality assessment and Human
Synergistics’ products. She is a Master Practitioner and Trainer in Neuro Linguistic Programming.
Kylie is also a mentor in the highly successful ‘Key Person of Influence’ business incubator program where entrepreneurs are mentored by top Australian thought leaders on how to build their personal brand.
Kylie is no stranger to traditional media either. She’s appeared on numerous Australian television and radio broadcasts including the Today Show, 9AM Show, 3MP and 2UB. She has also featured in many Australian newspapers and magazines such as The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine.
A pro on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of the social web.