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Andy Lark - Branding & Marketing - Globally awarded marketer and leader in social and ...

Travels From New South Wales

Speaker Topics

Billion Dollar Bullshit - Creating resilient businesses and people by creating performance playbooks

The world’s leading sports teams are often held-up models of high performance for business. Rarely is it the case. But what can you learn from teams as diverse as the All Blacks, Team NZ and F1? How do you create a high-performance team and a resilient business? The key is being prepared to adapt and learn from failure

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Change or Die: The AI Transformation Imperative

We once overestimated new technologies' impact in the short term and underestimated them in the long term. That is no longer true. Dramatically accelerated adoption of new technologies will reshape how we work, live and play. How you respond to Ai and act in the near future will determine your success in the long.

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Marketing Myths & Mayhem - How brands and marketing must work - and how you might be able to learn a

Marketing must return to core principles and disciplines to succeed, putting hyperbole and punditry in its place. How does a business develop high-impact marketing and brands and rally employees around them? 

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The New/New - Creating the Future Resilient Business

How do we create resilient and adaptive organizations in the face of ever-accelerating change? How do we continue to grow and evolve as leaders? Drivers as diverse as AI, digital distancing, technology, and climate are reshaping what we must work on and how we must work. Decrypt the trends and get armed with new tools and frameworks today.

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Andy Lark

Globally awarded marketer and leader in social and digital technologies

Andy Lark is a globally awarded marketing leader and entrepreneur. He has built one of the most successful SaaS start-ups into a global software powerhouse, launched apps used by millions daily, led the transformation of Australia's most vibrant financial services brand, and built one of the largest eCommerce sites in the world.

During his tenure as chief business officer of Xero – the cloud accounting software leader and one of the world’s fastest-growing software as a service (SAAS) companies, Xero was named the world’s most innovative growth company by Forbes. Andy has held senior executive roles at Dell, Dubber, Sun Microsystems, Nortel, Commonwealth Bank, and Foxtel.

Today, Andy is the chief business officer of Liven - one of the World’s most prominent Web 3 companies whose platform enables loyalty to be created and customer engagement to be radically reimagined. Used by over 6,000 businesses and millions of users, Liven is scaling rapidly across  Australia, Southeast Asia and the USA.

He has held over ten director roles, including Mercury Energy, SLI Systems, Fronde and Number 8 Ventures – New Zealand’s leading technology venture capital firm. He holds advisory board roles with Jiko - a Silicon Valley-based neo bank; OCX Cognition, revolutionising how NPS is measured using AI; Functionland - an innovative Blockchain-based storage start-up; and Serko - an ASX-listed global leader in travel management. His work as an investor, advisor and entrepreneur led him to raise hundreds of millions, resulting in multiple public listings.

In his current side hustle, he is an honorary professor at Deakin University, Melbourne, Australia.

As founder and chair of Group Lark – a global consultancy driving brand, digital and Web 3.0 transformations for the world’s leading countries and enterprises – Andy works with emerging and leading brands worldwide, coaches and mentors leaders, and works to accelerate growth by fusing product, marketing and sales.

Andy speaks to over 100,000 event attendees globally and is consistently ranked a #1 keynote speaker, facilitator and accelerant for change. His most recent book, Augmented: Life in the Smart Lane, was an international bestseller, top 10 in North America and China, and the book remained in the top 10 on Amazon for two years.

A native of Auckland, New Zealand, Andrew holds a bachelor’s degree from Auckland University. He is a passionate supporter of NZ and Australian entrepreneurs. His work was recognised with the NZ Government’s prestigious World Class New Zealander Award -- and, most recently, the Flying Kiwi Award on behalf of the NZ Hi-tech sector.

He is a competitive sailor, a very non-competitive cyclist, and writer when he is not immersed in work.

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