Travels from: New South Wales
Globally awarded marketer and leader in social and digital technologies
Full Presenter Profile & Bio
Working as the CEO of Group Lark, Andy Lark is a globally renowned marketer and leader in both social and digital technologies. Andy also works as a partner for Number 8 Ventures and sits on several advisory boards. Previously, Andy worked as the Chief Marketing and Online Officer for Commonwealth Bank.
Boasting over two decades of business and consumer experience, Andy has spent time building and leading for Fortune and Times 100 companies, global technology brands, start-ups, and advertising and communications agencies. Responsible for the marketing strategies for Commonwealth Bank, Dell, and Emirates Team New Zealand, Andy has been at the helm of some of the biggest brand campaigns.
His incredible marketing and branding skills has seen Andy win over 100 awards, including the Flying Kiwi Award for his contribution to technology, and the Facebook Studio Award for the Commbank Community seeds project.
Andy regularly keeps audiences up to date on his work, posting his blog The Daily Lark, as well as publishing his book ‘The Connected Customer’.
How to Make Love
Great businesses are built on brands that engender, not just loyalty, but deep rooted love. Love from employees, customers, and from their communities. How will your organisation win hearts and minds in an age where the customer is firmly in the drivers seat? How do you target moments of doubt, desire and dissatisfaction to create products that will be loved? Andy answers these and other questions on love in business
The Innovation Imperative
The world is set to change more in the next 20 years than it has in the last 250 years... Are you ready to adapt? This presentation teaches you how to turn innovation and technology into a growth driver and win in a digital economy using Andys book, Augmented, to look at how a new wave of technology will change the fundamentals of society and business
The Truth and Billion Dollar Bullshit
Fall fast, work life balance, mindfulness over multitasking, and purpose driven businesses are just a few of the new age battle cries heard in todays workplace. Andy separates the signal from the noise, sharing how he has helped raise hundreds of millions of dollars to build multi billion dollar brands. He shares the essential traits and tricks to succeed in the digital age and humbling experiences from his personal work with leaders like Scott McNealy, Steve Jobs and Michael Dell.
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