Neuroscientist, strategist, author and speaker
Why do we behave the way we do? In a rapidly changing world shaped by technology, the rise of tribalism and shifting demographics this question has never been more relevant.
Katharina Kuehn is one of APAC’s leading neuroscientists, published author, keynote speaker and an expert in tapping into the non-conscious nature of human decision-making. Her mission is to create emotional connections and personalisation at an unprecedented, deeply human level.
Katharina has worked with some of the world’s biggest brands to not just answer this question but to drive strategies that help positively influence their results, their people, their customers and their broader role in society. Her work as Chief Strategy Officer of the Winning Group combines science, technology and strategy to drive the growth and development of the Group’s award winning e-commerce, technology, logistics and retail brands.
Most recently, Katharina has led a transformation of Winning Group’s workplace culture and been selected as number #5 in Internet Retailing's Top 50 People in E-Commerce for 2019