Travels from: New South Wales
A consumer neuroscientist and expert in the science behind decisions
Categories: Branding & Marketing, Communication, Customer Service, Futurists & Future Trends, Interesting Ideas, Sales
Full Presenter Profile & Bio
Katharina is a consumer neuroscientist and an expert in tapping into the non-conscious,
emotional nature of human decision-making - and what it means for business and effective strategy.
She’s a published author, keynote speaker, and contributing member of the Neuromarketing Science & Business Association, the discipline’s peak body. She’s also Australia’s exclusive practitioner of the Limbic® model - an approach which has been labelled “one of the most recognised and scientifically best established behaviour & emotions models for marketing practice worldwide” (by FAZ Business Bestsellers).
Over the past decade, Katharina has worked for some of the world’s biggest brands, including Yamaha, American Express, Super Retail Group, Qantas, Nestle, Henkel and BP. She’s now Chief Strategist at the Winning Group, where her work combines a leading-edge blend of science, technology and strategy expertise to create a more human-centric and brain-friendly future for the group’s brands, customers and people.