Travels from: New South Wales
In demand for identifying emerging trends and effective responses
Full Presenter Profile & Bio
Claire Madden is a leading voice internationally on Generation Z. As an author, social researcher, keynote speaker and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics and implications of generational change.
Claire is the author of 'Hello Gen Z: Engaging the Generation of Post-Millennials'. Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Claire is commissioned by some of the largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.
As a media commentator, Claire is regularly interviewed on prominent television programs including The Drum, The Project, SBS News, The Today Show, SkyNews, Sunrise and The Morning Show, as well as on the radio and in print media. Claire is on the board of a financial services company and is also a PhD candidate, studying the impact of Gen Z and work.
A Demographic Snapshot: Demographic, social and generational realities transforming the business lan
Demographic realities, including a growing and ageing population, changing household types and cultural and generational diversity impact our society, economy and workforce in multiple ways. Along with the impact of technological change, demographics drive the growth opportunities for employment sectors, impacting where the jobs of the future will emerge from. In this session, Claire will provide an overview of the key mega trends which are shaping our society, and highlight the impact on your sector and workforce.
Educating Screenagers: Gen Z as learners and pedagogical implications for educational sector
The rapid acceleration of technological advancements and the increased integration of digital devices into our lives has demanded that pedagogical approaches adapt and change to facilitate most effective learning for Gen Z, the Screenagers. For a generation who just Google it and have Siri as their homework companion, educators are at the forefront of needing to respond to the changes as the emerging generations redefine working, learning and community. From sensory engagers to digital linguists and social networkers, this session will deliver insights from the latest research on characteristics defining Gen Z. Claires session will also unpack implications for the education sector, from flipped learning to virtual libraries and connected classrooms.
Engaging Generation Z: Behind the screens of the emerging cohort of students, customers and employee
For Generation Z, a world of WiFi is the only one they have ever known. Digital is their default, Siri is their personal assistant and with over 6 billion Google searches every day, access to any piece of information is only ever seconds away. They are digital linguists, social networkers, global collaborators and sensory engagers. In this session, Claire will unpack key characteristics of this emerging generation, and equip you with keys to better understand, engage and work with the generation who are the most formally educated, technologically literate and globally networked generation in history.
Hello Gen Z // LIVE: A collaborative and dynamic presentation into the world of Gen Z presented by C
We can talk about the cohort of Gen Z emerging into our education institutions, workplaces and as our growing customer base, but in this session you get to hear live from a Gen Z, alongside Claire, who has spent many hours research this generation and is skilled at interpreting the perspectives of this generation and the implications of their new approaches for educators, managers and leaders.
Lead, Manage & Engage Generations: Creating an engaging culture, building multigenerational teams
In a world of online networks and communities, increased mobility and constant transitions, creating a vibrant, dynamic and engaging workplace culture is key in attracting, engaging and retaining top talent. Culture effectively fills the gap between what is officially announced and what actually experienced. From embracing a culture of collaborative innovation through to creating ownership around a shared purpose and vision, in this session Claire will provide keys to facilitating greater engagement across multigenerational teams.
The Future of Work: Leveraging opportunity and innovation amidst disruption, preparing teams for the
In the wave of computerisation, global connectivity and automation across our workforce, it is estimated 40 percent of our jobs will be threatened by computerisation in the next 10 to 15 years. The jobs which are more likely to be safe are those that require high levels of creativity and problem solving, high levels of social interaction and EQ, and high levels of dexterity. Workers of the future will need to be lifelong learners, be agile and adaptive to changing job roles and tasks with increased automation, and be responsive to new markets. Claire will unpack how you can position your organisation and teams for the future of work.
Unlocking Your Why: Keys to motivating and inspiring your workforce to attract, engage and retain to
Leaders and managers of organisations often feel the pressure of keeping up with the latest technologies, office design, and flexi working strategies to attract and engage the current and emerging cohort of workers. While attending to these areas can facilitate improved work options and productivity, there is a deeper level of engagement of teams which can be unlocked when people are intrinsically motivated. In this session Claire will help you get clarity on your why and understand how to communicate this with your teams.
The audience was engaged. Claire certainly stirred their minds with the ideas they were able to apply, and that was the aim!
We received lots of positive feedback about Claire’s presentation on the day. It was great to have such an interactive and engaging presenter on board to present new and interesting content
University of Adelaide
Claire was excellent! She was warm in her presentation and full of useful information – it was very well received.
Claire’s explanation of the thought processes and language of Gen Z and Gen Alpha has everyone in fits of laughter, but seriously considering the implications on the changing nature of the workplace
Claire’s presentation was engaging and informative, filled with great detail and insights