Travels from: Victoria
Energetic speaker specialising in the mind of the high-net worth female consumer in the luxury market.
Categories: Business Speakers, Interesting Ideas, Motivational Speakers, Women in Business
Full Presenter Profile & Bio
Buckle up and settle in for the ride as Jacquie Hayes brings an action-packed perspective to one of the most explosive marketing opportunities in today's economy – women.
As one of Australia's few speakers and panelists to spotlight the issue, her message is clear: businesses which fail to recognise women's purchasing power do so at their peril. The ones who will thrive will be those which go out of their way to help women “feel the love” as consumers.
As a speaker, Jacquie shares her insights on how to sell high-end products or solutions to highnet-worth women. Her message applies to a broad cross-section of audiences including: professional services executives, corporates, stockbrokers, financial planners, real estate agents, car manufacturers and dealerships, business women, retailers, those in startups or tech companies, and women in the market for luxury cars, to name a few.
After a newspaper journalism career spanning 30 years, Jacquie has refined the art of storytelling - and she's got plenty of stories to tell! Importantly, she's also an expert in breaking down the high science of what women want and delivering the latest findings to audiences Her engaging and entertaining style and background see her uniquely positioned to articulate what female consumers want and how brands and businesses can connect with them in meaningful ways.
An inbuilt desire to find out what makes people tick has been ingrained in Jacquie from a young age through a life of global travel, foreign study and living in different cultures. Pairing that with a love of writing and travel and a desire to share what she discovered made journalism a natural fit as a career.
Over the next three decades, she worked through the last of the halcyon days of newspaper journalism, moving up through the ranks of major metro news outfits to positions including Investment Editor on The Australian and Columnist on the Australian Financial Review. The experiences, access and networks which Jacquie enjoyed in her roles - particularly at the AFR where, as a columnist, she wrote on all things of interest to high-net-worth individuals - paved the way for her segue into building her own business.
Jacquie is the founder of Madam Wheels, on online resource to help high-net-worth women into the luxury cars they love, not the ones they're sold, ultimately helping women drive the dream Jacquie is sassy, spirited and switched on.
A natural storyteller and people-person, she engages easily with a range of audiences. Part motivation, part inspirational, part science, Jacquie's keynotes and panel discussions reflect her irrepressible energy and passion for the subjects closest to her heart – women and luxury.
As a speaker, Jacquie’s style is both polished and authentic, based in deep knowledge (about all things luxury vehicles) and also deep curiosity and passion for what true quality and experience means across all categories. Perhaps most importantly, I’ve witnessed her fierce support of others’ ventures and passions which makes her, by my estimation, a most decent human and one worth listening to.
Jacquie is a reflection of her knowledge; she walks her talk and understands the customer mindset. She is an insightful, energetic and an entertaining speaker with thought-provoking content. The combination of Jacquie’s passion and expertise had not just me but the entire audience totally engaged. Her transparency about her personal and business experiences saw her presentation to be original, inspiring and relatable.
Smart Financial Solutions
Jacquie is an all-rounder. Her delivery as a speaker and Master of Ceremonies for Levantine Hill has always been eloquent, considered and charismatic. Jacquie is also highly intelligent, which makes her an engaging and agile speaker.
Levantine Hill Estate