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Jacquie Hayes

Travels From Victoria

Speaker Topics

The Cent of a Woman: How to make cents and capitalise on the rise of the She Economy

It is official. Women have huge purchasing power and this is only set to grow as their earning capacity rises. On top of that, they have enormous influence when it comes to big ticket items. It is a perfect storm for anyone providing goods or services to this market. Yet, companies and businesses across the board fail to capitalise on the golden opportunity presented by the worlds largest buying segment! How many of us understand exactly why women buy? In this keynote: Jacquie will unpack a four point framework to help you meet the needs of this fully mature, ready to go "CENT of a Woman" market. Jacquie helps audiences gauge how prepared (or not) they are to meet the needs of this powerful emerging market, dive deeper into the multiplier effect and uncover how you can refine womens overall experience of your service or product. Read less
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Women Driving Leadership: Confessions of a newspaper scribe who survived and thrived in a mans worl

Being a women in a mans world has always been challenging, with journalism a historically tricky industry to break through in. Newspapers in particular are renowned for serving up a unique brand of road blocks for female reporters. Enter Jacquie Hayes, who joined the news print ranks as a cadet journalist on a regional Australian newspaper and, over the next 30 years, not only survived but thrived in the cut and thrust, male dominated world of Sydney metropolitan daily news newspapers. Jacquie knows what it takes for women to win in high pressure environments. Her insights are as entertaining as they are insightful, a salve for women looking for ways to navigate a successful career. Consider this, also, a field guide for both men and women hoping to harness the powerful female force of creativity and productivity. Read less
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Jacquie Hayes

Helping organisations navigate the female-oriented luxury market

Jacquie Hayes has been taking her audiences behind one of the most explosive and dynamic markets of today. As one of Australia's few experts on the topic, she is committed to emphasising the incredible value of women’s purchasing power, and the great losses that businesses will suffer if they fail to recognise this market. 

With a career in journalism spanning 30 years, Jacquie paired her curiosities in consumer psychology with her love of writing and travel. She was an Investment Editor on The Australian, as well as a Columnist on the Australian Financial Review, where she grew her network across the consumer industry.

With her expertise on high net worth demographics, Jacquie was able to establish her own business, Madam Wheels. Targeted at helping female consumers, she provides crucial online resources to help clients navigate the luxury car market.

Having perfected the art of storytelling, Jacquie is also an expert at breaking down the psychology of female consumers by delivering her latest research findings. She is able to articulate her insights in selling high-end products or solutions to high net worth women.

With years of presenting experience, Jacquie is also able to tailor her content across a range of audiences, including professional services executives, stockbrokers, financial planners, real estate agents, car dealerships, business women, retailers and tech start-ups.

Both motivational and informative, Jacquie's keynotes and panel discussions reflect her unparalleled enthusiasm for helping business leaders understand the female-oriented luxury market.

Testimonial

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