Philippa Spork

Travels from: Queensland


An engaging Speaker with over 20 years experience in Australian media

Categories: Communication, Social Media, Women in Business

Speaker Topics

Perfecting Your Personal Brand: How to create an authentic but effective personal brand online
Capitalising on your personal and professional brand equity in an ever growing social world has never been more critical. The reality is that if you are in business today, you have two brands to consider; your professional brand and your personal brand. Consumers are more cynical than ever before, and authenticity is very much on trend as individuals and brands strive to seek a healthy balance between company brands and the people behind the brand. Philippa has created an informative and engaging presentation to demystify the buzzwords and enable you to create and sustain a digital social brand that preserves your professional integrity and is still authentic to your personal brand.
The Power of Positivity in Social Media: How to use social media for good
We all know about social media for bad, for cyber bullying, Facebook parties, killing the art of conversation and creating a generation of superficial social junkies. But like it or not our DIGITAL WORLD is here to stay. We absolutely cannot underestimate its power to start conversations. It IS the Conversation Currency of today. In this insightful presentation Philippa unearths the realities and opportunities that exist when using social media to start meaningful conversations for GOOD. This inspiring presentation takes you through the Dos and Do nots of using social media to address sensitive issues, enabling you to harness the power of social media to start conversations. Philippa shares invaluable insights including a raft of relevant global examples along with plenty of tips and hints on how to navigate an effectively positive social campaign!
The Secrets of Social Engagement: How to leverage your digital profile for business success
Ok, so you have decided to put some resources into building your digital brand. You want to build a digital community, create leads, and nurture them to drive sales. But where do you start? There is so much promotional clutter out there when it comes to mastering digital, and that is before you even figure out what the acronyms mean. It is not a wonder that businesses get confused. Philippa shares invaluable insights from her 22 years in the Australian Media working with hundreds of businesses around the country. She demystifies the industry buzzwords and shares real life practical examples including some of who have done it fabulously, and some who have failed spectacularly, teaching you how to extract valuable learnings for your business, from all of them.

Full Presenter Profile & Bio

Philippa Spork is an engaging Public Speaker on the topic of Social Currency and how to leverage the digital platform to drive business outcomes.

Her effervescent personality combined with more than 20 years’ experience in the Australian media, enables her to deliver an engaging and informative presentation packed with valuable insights, expertise and a few laughs along the way.

She has a flair for interrogating the speaker's brief and tailoring a keynote that hits the mark for her audience; by truly putting herself in their shoes. More than 20 years of presenting to the top execs at some of the globe's biggest marketing brands has taught her how to well and truly read the room and deliver a presentation that connects on the day.

She is a regular contributor in the media nationally providing commentary on social topics such as social media effectiveness and how to leverage your digital profile, most recently having featured on 2UE in Sydney, 6PR in Perth and 2CC in Canberra.

Philippa spent more than two decades developing innovative integrated marketing solutions to drive sales in an increasingly complex marketing landscape, on behalf of Australia’s two largest media companies, PBL Media and Seven West Media, whilst also raising three busy school-aged children before launching her own consultancy in 2012.

In 2015, Philippa published her book Rules of Social Engagement - a practical, no-fuss guide to creating effective digital social content to drive sales featuring downloadable templates with each chapter. It is available as a paperback, eBook and also as a 10-module eLearning program.

Philippa was voted B&T Magazine’s 2015 National People’s Choice Winner, and was a 2015 National Digital Finalist for her work on Rules of Social Engagement.

She currently works with brands like Ray White QLD, Seven Network’s Integrated sales division RED and many other businesses around the country to enable them to leverage their brands in a digital landscape. She has a series of products and tools for both individuals and businesses looking to profit from their digital profiles, and has recently launched the country’s first subscription based content library with social scheduling; MEDIARY in December 2015

TESTIMONIALS

Philippa gave the key note address at annual fundraiser. Philippa tailored her speech to our audience and the theme of the event wonderfully. I would recommend her to any organisation looking for an informative and engaging address at their event.

Drug ARM

We engaged Philippa Spork as a Keynote speaker on the topic of Social Currency in Real Estate. The brief was to create an informative presentation that both outlined the potential pitfalls, and inspired agents to take advantage of the opportunities that exist in today’s social digital world. Philippa clearly articulated the challenges facing real estate agents in an entertaining and engaging way, keeping her audience’s attention for the duration. She took the time to understand our specific business challenges and tailored her presentation to suit the task at hand.

Ray White

Philippa Spork  - Social Media

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