Discover the powerful communication secrets of high achievers who effortlessly navigate business relationships by reading others’ cues while strategically controlling their own. This transformative keynote equips you with the subtle art of perception management—from authentic charisma to advanced persuasive techniques empowering you to shape every encounter into an opportunity for connection,
influence, and success.
Modern sales is constantly evolving in a dynamic marketplace.
Buying journeys no longer follow a predictable funnel; they are complex, non-linear, and involve multiple, well- informed decision-makers.
Clients are more discerning—instead of seeking a 'deal', they are looking for a subject matter expert and a 'partner'.
This means today's sales professionals need to be proactive, employing a collaborative and sophisticated sales communication framework that establishes their credibility long before the first client conversation.
Welcome to my signature, transformative keynote that unveils and redefines how successful sales professionals gain the leading edge by positioning themselves as The Trusted Advisor. Revealing the psychology and phases of modern sales, you'll discover the crucial stages of positive "pre-selling"- influence that authentically demonstrates your expertise and authority, becoming the trusted voice clients turn to.
We'll explore how to craft compelling messages and meaningful conversations that resonate deeply with clients, compelling them to choose to do business with you.
Key Takeaways to be on the front foot:
Understand how to adopt a high-performance mindset that primes you for consistent success
Learn three powerful "pre-suasion" strategies to 'pre-sell' a client with integrity
Discover immediate action steps to stand out in your marketplace with authenticity, confidence and certainty.
Develop techniques to elevate your market position and be the obvious client choice as a Trusted Advisor and authority in your field.
Read lessObjections are to be embraced as catalysts for demonstrating your value.
When handled masterfully, empowered sales teams openly lean into and embrace objections as a call for more information and a strategic opportunity towards deeper client engagement and understanding.
This powerful keynote integrates advanced sales communication and psychological insights to understand why clients hesitate, and how you can ‘pre-sell’, inform and educate them early on, positioning yourself as a Trusted Advisor.
By exploring the intricate landscape of sales interactions, we’ll explore:
You’ll comprehend the 5 key places to anticipate likely objections and how to strategically think ahead, paving the way for a smooth and professional client interaction where you are converting potential resistance into meaningful dialogue by collaborating and partnering, educating and guiding.
It’s never about the money. It’s about the outcome.
Read lessMotivated and empowered sales teams know how to grow the business – they become unstoppable forces.
Imagine cultivating an enterprising and commercially minded sales team, driven to proactively hunt and convert more opportunities, consistently securing new business with confidence and skill.
Exceptional performance relies on a team filled with vitality and optimism at their core, hungry to learn, embracing and adapting to change, that results in constant business growth.
This keynote is designed to redefine Business Development
excellence, disarming any roadblocks and unlocking the potential within your team and organisation on how to how grow revenue.
Key take outs on two critical revenue strategies.
Account Development
Learn sophisticated techniques to spot and nurture growth opportunities with existing accounts, deliver exceptional value and build unwavering client loyalty, turning satisfied customers into passionate advocates
Business Development
Discover a results-proven three-step methodology for confidently targeting, approaching, and converting new business opportunities to expand your client base.
In this compelling keynote we’ll reveal the essential Key Behaviour Indicators and Attributes that distinguish top-performing sales and business development professionals.
This keynote is about equipping your team with the mindset, tools and strategies to successfully and consistently maximise growth opportunities and deliver outstanding results.
Read lessDive deep into the fascinating world of Neuro- Linguistic Programming as I reveal powerful insights that transform and enhance communication in sales conversations and business relationships.
In this eye-opening keynote, I'll uncover the hidden patterns driving human behaviour and decision-making, showing you how to leverage
these insights for more influential engagement.
Discover how unconscious messaging, deeply held beliefs, assumptions and hidden biases influence and shape every interaction. Learn how to read these subtle signals in others (and yourself!), as I share advanced NLP techniques that help you improve and adapt your communication style for maximum impact, creating more authentic and meaningful connections.
Key Takeaways:
Whether you're in sales, leadership, or client services, these powerful NLP insights will transform your ability to effectively communicate, influence, and build trust-based relationships for positive outcomes.
Read lessEffective interpersonal communication is fundamental to all professional and personal success.
Every person has their unique communication style, yet our own defaults and assumptions can create unintentional barriers to building meaningful connections.
In this dynamic and engaging keynote, you’ll learn the art of speed-reading people, as we reveal subtle behavioural cues that signal different personality types and communication preferences, enabling you to effectively transform your leadership and communication style that resonates with your team, colleagues and clients for better outcomes.
Drawing on insights from the Extended DISC model, you’ll discover powerful techniques to adapt your communication approach to create stronger, positive connections at every interaction that turn challenging relationships into productive partnerships.
Understand what truly drives different personalities and how to tap into these core motivations for more effective collaboration.
Whether you’re leading and inspiring peak performance, building team cohesion, or solidifying client relationships, these practical communication insights will help manage expectations, build genuine connections that enhance both interpersonal and business success.
Director, Speaker, Panellist, Trainer, Motivator, Sales Influencer, and Founder of Smarter Selling.
Sales is the oxygen and lifeblood of any business.
Charmaine Keegan is a leading sales expert.
She has always been deeply fascinated by the intricate psychology of sales - studying the nuances of clients' buying strategies and decision-making styles, and the behaviours that shape success, and distinguish high-performing salespeople.
Recognised in the international business sphere as a thought leader in modern sales, communication, and mindset, Charmaine is redefining and reshaping how we understand and execute sales excellence in today's marketplace.
During her formidable 30-year international high-performance sales career, she has trained and inspired over 35,000 professionals with advanced sales methodologies proven to yield immediate and lasting results.
Charmaine helps transform leaders and teams by unlocking their true potential through comprehending the powerful intersection of mindset, beliefs, communication, and commercial ‘savviness’.
Delivering insightful content that challenges conventional thinking on sales and communication, her high-impact, thought-provoking sessions seamlessly blend cutting-edge insights from Neuroscience, NLP (how we operate), Hypnotherapy (unconscious communication), and Timeline Therapy (recognising your and your customers' underlying beliefs and baggage).
Pragmatic by nature and having 'walked the walk', Charmaine is passionate about empowering people to be their best every day with a sophisticated and intelligent sales approach—equipping people with up-to-date, practical, and easily actionable tools and strategies that transform mindset and performance.
Charmaine Keegan does more than connect with an audience—she catalyses transformative experiences that inspire confidence to achieve personal and professional success.
Audiences are captivated by her dynamic, informal style—rich with humour, relevance, and insightful expertise—as she empowers professionals to see how easy it is to embrace sales with integrity and authenticity to become Subject Matter Experts, Authorities in their field, and Trusted Advisors.