AI is moving into the mainstream – from integration with common office software like Microsoft Office and Google Workspace, to predictive answers and creative solutions from programs like Chat GPT, the way that we use technology to work, communicate and interact is about to fundamentally change. There’s so much opportunity to be had in this tech evolution, and this presentation breaks down the everyday advantages of what we can do. From business, to marketing, to culture – how will you adapt to the AI world?
Read lessFrom brands, to employees to families - we all shifted our behaviour in 2020. But we need to shift again, as nothing is going back to "business as usual". Key Takeouts Include: - Understanding motivations of staff, how to assist your team to readjust to your company requirements - What learnings we had in 2020 that we should continue to apply - What behaviours changed with consumers in 2020, and which ones are here to stay - Which companies succeeded in 2020, and what can we learn?
Read lessThere has never been a better time to look at generational marketing. It's not just about age - it's a mindset and behaviour. Key Takeouts Include: - Recognising audience behaviours and overcoming our own bias' of what each generation does. - How we're working towards an ageless society - Generational interaction with media - Key messaging and motivations for each generation
Read lessThis is a presentation that creates an understanding of how social media is being used, and what the implications are for businesses. Here we can learn what has changed in media in the past five years, and how the conversations that are happening between business, consumers, clients and employees are more multi-faceted than ever before. This presentation will not only show local and international examples of social media trends, but can also be tailored to a specific industry as required.
Read lessCarolyn is an exceptional Keynote Speaker, Presenter (TV & live) and Workshop Facilitator. As a world class expert in Communications, she is highly engaging with any audience type, from large auditoriums to intimate training workshops.
Carolyn is also one of the regular panellists on the ABC Television Program ‘Gruen’, where advertising industry experts review and discuss marketing creative concepts and strategies. Carolyn is featured as a contributor in the best-selling 'The Gruen Transfer book on advertising and is regularly featured in a variety of television shows discussing advertising, including Sunrise on Channel 7 and The Today Show on Channel 9.
Carolyn is an experienced board executive and is able to indulge her love of both food and travel whilst currently serving as a Non-Executive Director of the Boards of Tourism Tasmania and Freshmark. She is also passionate about Women’s health and was formerly a Non-Executive Director of the Board at Family Planning NSW.
One of the reasons Carolyn is in demand as a speaker is thanks to her ability to deliver exciting and engaging keynote addresses as well as her collaborative approach with conference organisers.
She has a Bachelor’s Degree in Communications and an Executive MBA from the University of Technology Sydney.
Carolyn loves seeing brands and businesses succeed and is passionate about bringing ideas to life. Her background as a strategist not only gives her great insight into the brand and advertising world but also the heartland of consumer sentiment and shifting cultural trends.