Todd Sampson is the writer, host and human guinea pig of the award-winning Discovery Science Series called REDESIGN MY BRAIN. The premise of the series was simple. For over 70 years, science has told us that our brains are fixed. You are born with the brain you have, it develops rapidly until age 7 and then it starts a steady decline from age 30 until you die. There was nothing you could do about it. But science has now proven that to be false. In fact, modern science has now shown that our brain is plastic and that we ALL have the ability to improve it at any age and at any time. This presentation will show you how to boost your Creativity and Brain Power. Todd Sampson will not only take you behind the scenes of this extraordinary scientific journey, he will also provide you with the practical tools, strategies and techniques to improve your brain. We are all capable of more than we realise … and modern science is showing us how. Read less

In this compelling keynote, Todd Sampson unpacks the two most powerful forces in leadership and innovation: creativity and fear.

He shares the origin story of Earth Hour, now one of the largest global environmental movements in history—an idea born in a Sydney hotel room by a small, ordinary group of people using nothing more than their imagination. That story becomes the anchor for a deeper message: creativity is the last competitive advantage in a world increasingly driven by algorithms and sameness.

Drawing on personal experiences—from being trapped in a blizzard on Denali to taking the reins as a reluctant CEO—Todd reveals how fear is often the invisible force that kills our best ideas before they begin.

Using humour, insight, and actionable techniques, he shows how creativity can be learned, and fear managed—if we’re willing to be braver for just five minutes longer.

This talk is both a rallying cry and a roadmap for leaders and teams to embrace bold thinking, take action, and tap into the creative potential that exists within all of us.

Because if Earth Hour taught us anything, it's that ordinary people with a simple idea can help change the world.

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Todd is also available for fireside chats, possible talking points include:

Leadership: Lessons From the Edge
What extreme environments taught me about trust, pressure, and decision-making when certainty disappears. 
 
Fear: Courage and Decision-Making Under Pressure
You don’t need to be fearless. You to stop fear from making the decisions.
 
Creativity: The Last Competitive Advantage
In a world of AI, original thinking is becoming the rarest business asset. 
 
Neuroscience: Building a Better Brain. 
The brain is more changeable than we think, but only if we challenge it in the right way. We can all better our brains, and science has shown us how. 
 
What Advertising Knows About Human Behaviour: Gruen
People are not as rational as they think, and the best brands understand what really drives decisions. 
 
The Power of One Simple Idea: Earth Hour
How one symbolic act became a global movement and what it teaches us about ideas that spread. 
 
Health And Fitness
The top habits of the healthy are backed by science and built from experience. 
 
The Applause Trap: Success, Ambition and Failure
Success can make you impressive, but it can’t always prove you are enough. 
 
Risk, Safety and the Myth of Fearlessness
The best risk-takers are not reckless; they are prepared, honest and deeply respectful of fear. 
 
Curiosity as a superpower: The Power of Why
Judgement is easy; curiosity is what helps leaders understand people, problems and possibilities. 
 
Media Literacy: The Impact of the Internet
We are drowning in information but starving for understanding, and that gap is reshaping how we think. 
 
Questions From Audience

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An inspiring keynote on why creativity is the last competitive advantage in an age of AI. Through stories from Earth Hour, advertising, leadership and adventure, Todd shows how businesses can unlock better ideas, challenge stale assumptions, and grow by doing what others are too cautious to try.

Best for: Leadership conferences, innovation forums, sales teams, marketing events, executive retreats, transformation programs and broad business audiences.

Core takeaway: Creativity can change the world, but only if we learn to stop fear from making the decisions.

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