Travels from: Victoria
Australia's most relatable online identity
Categories: MCs & Hosts
Full Presenter Profile & Bio
Born to a father who played AFL, Sophie Cachia (nee Shaw) was destined to make an impact. Her blog, “The Young Mummy” captivated mother’s all around Australia with her relatable and humorous anecdotes and stories. Staying true to herself, Sophie wanted to ensure that the blog captured what it was like as a young mother of a first born and was created to fill the void from no longer being able to study and work in her desired field of Sports Journalism.
Sophie capitalised on the success of her viral blog by engaging on social media platforms (Instagram & Facebook) back when “influencers” were only just entering the social media landscape. Her videos, posts and stories took her followers into her home and showed glimpses of life as a mum, wife and entrepreneur. This gave her an incredible opportunity to pave the way and pioneer the movement of many bloggers & influencers that have navigated their way into our phones and homes.
She had a way with words that made her stories come to life. So much so, that she became a published children’s author in a series of “Bobby” book’s with Lake Press.
Over the years, Sophie has juggled being a mother and entrepreneur, all whilst managing to actively connect with her engaged social media followers. Her endearing approach to discussing life has ensured she remains honest and down to earth.
When she’s not working on her businesses, CACHIA, Fairy Magic and Next Gen Minis, Sophie is a savvy brand ambassador promoting the likes of Holden Australia, Garnier, Australian Open, Crown, Virgin Australia and most recently with Land Rover, where she has taken on an ever greater creative approach to her partnerships.
Sophie’s passion for creating engaging content along with her journalist ambitions and business savvy, have now set her up for the next phase of her career. She is a perfect host and/or MC, along with an accomplished speaker in the areas of small business & digital marketing, all whilst being a full time mum and entrepreneur.