Travels from: Victoria
Using her passion, Natalie built her business from the ground up
Categories: Branding & Marketing, Business Speakers, CEO, Entrepreneur, Sales
Full Presenter Profile & Bio
Natalie Bloom built her business from the ground up, based on her passion for make-up, design and all things botanical. When the business first began, working on the candle making kit exposed Natalie to natural ingredients she realised would work well in lip balm. But in the early 90s, beauty products with natural ingredients were a rarity.
It was the beginning of Bloom, now a global cosmetics brand, a company with a focus on natural ingredients and a strong design sensibility. Natalie Bloom, who today still remains at the helm of the Melbourne-based company and is a regular in Australia’s BRW Young Rich List.
When Natalie Bloom graduated she had no intentions of starting her own business. But after a year at work in a design studio left her feeling uninspired, she developed a candle making kit in her parent’s garage, which she took to exhibit at a trade fair. A buyer from Myer saw it and ordered 5,000 pieces.
At the time the Australian dollar was low, which meant Australian goods were cheap in America and around the world. Bloom cosmetics began to appear in American stores, and caught the attention of beauty editors in Vogue and other fashion magazines. Soon Natalie was travelling to Japan, Taiwan, Singapore, Malaysia, and Bloom took off internationally.