Travels from: New South Wales
Categories: Entrepreneur, Innovation, Social Media, Women in Business
Full Presenter Profile & Bio
Meredith Collins is an entertaining speaker and presenter, she helps executives, their staff and business owners unravel and unlock the power of Social Media. If you’ve heard of Twitter, LinkedIn, Facebook and YouTube, but aren’t really clear on what it’s all about and how your business could benefit from it, you are not alone. Meredith recognises that social media can be confusing and Video.Social. Marketing was established in early 2009 to support effective, social media implementation.
Meredith’s specialities include developing strategic, measurable outcomes around social media and tying those KPI’s and internal benchmarks into an enterprise’s marketing activity. She also works to help develop sustainability and capability within business that includes using sites such as Facebook Business Pages; LinkedIn; Twitter; YouTube and blogging.
Part of all social strategies includes integration and back linking of social media to assist in optimising search engine optimisation. Meredith works comfortably across businesses to ensure that IT, HR and Marketing are included and play their necessary roles in implementing social media into an organisation.
Meredith applies her business acumen and “no nonsense” approach to her work, helping businesses of all sizes to leverage social media and optimise their avenues to market with simple, manageable and sustainable marketing advice and solutions.
For the ten years prior to starting Video.Social.Marketing, Meredith was actively involved in the corporate world, and in adult education and eLearning, most recently as a nominated TAFE NSW leader mentoring and training teachers in a range of educational institutions to better implement technology in their classes. It was through eLearning, that Meredith became keenly interested in social media and internet video streaming.
The Commonwealth Bank and Peter Switzer chose Meredith to travel Australia in the first half of 2012 to support and educate business owners in the use of social media through CBA’s annual Local Business Banking Forums.
In October 2011, Meredith won “Entrepreneur of the Year” and “Highly Commended” for Starting a New Business, in the prestigious Western Sydney Business Awards.
Meredith holds qualifications in Marketing, eLearning, Adult Education, Neuro Linguistic Programing and Management Communications.