Travels from: Victoria
The perfect individual to learn all things business from
Categories: Branding & Marketing, Business Speakers, Communication
Full Presenter Profile & Bio
As Adjunct Professor of Marketing at Melbourne Business School, Mark Ritson is the perfect individual to learn all things business from. He has been delivering keynotes for over a decade to audiences across the globe on a range of topics including brand management, marketing strategy and media.
Mark has been a faculty member of some of the world’s leading business schools including the London Business School, MIT and the University of Minnesota. He is widely regarded as one of the world’s best marketing instructors and has received multiple awards for his teachings.
He has also worked as a private marketing consultant to some of the world’s largest corporations, working on projects including brand strategy, market research, segmentation, CRM, marketing communications, brand acquisitions, brand valuation and brand extension.
Aside from teaching, Mark is an author, having written a weekly column on branding for Marketing Week and is a regular columnist for The Australian newspaper. He has received the Business Columnist of the Year at the PPA Press Awards on three occasions.
Mark has also written several scholarly articles which has been published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. In 2000, he won the Ferber Award which is one of the most prestigious prizes in Marketing.
Mark Ritson is a strong business speaker with a passion for educating individuals about all things business and marketing.