Trent Rigby

Trent Rigby is a leading retail strategist known for his ability to cut through complexity and uncover what truly drives consumer behaviour and retail success. With a deep understanding of market trends and a sharp commercial lens, Trent brings fresh thinking to every stage, whether analysing the future of physical stores or decoding the next wave of shopper expectations.

His presentations are thought-provoking and forward-looking, packed with insights that help businesses not only keep up, but lead. Calm, clear, and deeply informed, Trent connects the dots between strategy, brand, and execution, leaving audiences with a clear view of what’s next and how to get there.

Trent Rigby is a Partner at RetailOasis, one of Australia’s leading boutique strategic management consultancies, renowned for its consumer-centric approach and innovative thinking. 

With over 25 years of retail experience, Trent has worked closely with and advised senior leaders of some of Australia’s most iconic brands, including Akubra, Accent Group, Commonwealth Bank, Nespresso, Paspaley, Super Retail Group, The Iconic, Wesfarmers, Michael Hill and many more. His deep industry knowledge across multiple categories, passion for retail trends, and global insights make him a sought-after advisor for brands looking to thrive in an ever-evolving market.

Trent is a frequent keynote speaker on-stage, in boardrooms or digitally, and a leading media commentator on Australia TV, print and radio on retail issues and consumer trends. In addition to an MBA from Melbourne Business School, he holds a Masters of Management (Macquarie Business School), Masters of Applied Finance (FINSIA) and Bachelor of Commerce (University of Newcastle).