Theme: Entrepreneurship, Branding, and Global Growth

Penny takes audiences behind the curtain of how My Perfect Cosmetics grew from a single late-night idea into a $900 million global beauty empire. With her trademark honesty and humour, she breaks down the real-world lessons from her journey, from risking it all, navigating failure, scaling internationally, and mastering direct-toconsumer marketing.

Audiences will walk away inspired, armed with actionable insights into how to:

• Build a global brand with limited resources.

• Turn media into a marketing machine.

• Lead with authenticity in an industry driven by perception.

• Stay fearless when everything’s on the line.

In this raw, no-BS keynote, entrepreneur Penny Lane takes the stage with the same grit and clarity that built Eye Perfect from a backroom idea into a national beauty disruptor. Forget overnight success stories and viral fairytales—Penny breaks down the real blueprint behind building something that lasts. With honesty sharpened by hustle, she shares the early missteps, the sleepless nights, and the decisions that mattered most when no one was watching.

“Success isn’t luck—it’s work, clarity, and being relentless when it’s easier to quit,” Penny tells it straight. Through stories that cut through fluff, she dives into what it means to build from the ground up: creating brand trust, staying grounded in purpose, and navigating chaos without losing your edge.

This keynote is for doers. For Leaders. For those tired of waiting on permission. Penny’s energy is unapologetically real, her advice concrete, and her path proof that you don’t need luck—you need guts, vision, and consistency.

You’ll leave inspired—but more importantly, equipped. Success isn’t a secret. It’s built. By Grit, Determination and sticking to you plan, warts and all.

Theme: Motivation, Leadership, and Personal Development

Success isn’t luck, it’s built. In this powerful and deeply personal keynote, Penny shares her story of self-belief, reinvention, and the mindset that turned obstacles into opportunities. From rejection and burnout to breakthrough moments on international TV, she reveals how to stay resilient, redefine failure, and thrive under pressure.

This talk inspires individuals and teams to:

• Reframe setbacks as the foundation of growth.

• Cultivate an unstoppable mindset in business and life.

• Build confidence that commands a room — from boardrooms to broadcast studios.

• Lead with vulnerability and purpose in a world obsessed with perfection