Founder and Executive Strategy Director of The General Store
With an extensive background in marketing, Matt Newell has been at the forefront of business growth for some of the biggest brands in Australia.
As the founder and Executive Strategy Director of The General Store, Matt has been able to specialise in retail strategy and innovation. Some of his career highlights have included re-inventing Supercheap Auto in 2005-2008, as well as creating the category-killing concept behind BCF (Boating Camping Fishing) that exploded in growth within its first two years. Matt has also led the brand strategy development for Rebel Group, worked on major product launches for BMW Australia and developed the growth strategy behind Hungry Jack’s.
In recognition of his work with Coates Hire in 2012, Matt was awarded a Marketing Excellence for ‘Best Brand Revitalisation Award’ from the Australian Marketing Institute. A year later, Matt and his team would go on to win ‘Best Store Design in the World’ at the World Retail Awards in Paris, having worked on the women’s shoe brand Shoes of Prey.
The General Store consistently places in the global top for their retail work. They boast an impressive collection of accolades, including ‘Best Emerging Agency’ and ‘Best Branding Agency’ at the Adnews Agency of the Year Awards.
Sitting on the advisory board for Swinburne’s Masters of Marketing program, Matt is no stranger to sharing his own insights and experience as a professional speaker on retail strategy and innovation.
His presentations involve highly-detailed science behind retail and sales marketing, including the brain functions and biology behind decision-making. By interrogating these processes, Matt hopes to encourage audiences to think outside the box and create greater brand loyalty with its customers.
Matt is also able to explore the intersections between storytelling content and commerce, as well as retail trends that have evolved customer expectations.
If you are looking for an entertaining and interactive session that can help encourage new ways of thinking, Matt Newell is the go-to expert for all things business!