Leading the charge in understanding behavioural science as co-founder of Hardhat
As Australia’s most prominent creative agency, Hardhat has pioneered the industry with its focus on behavioural science.
Founded alongside childhood friend Justin Kabbani in 2005, the agency has become the nation’s most in-demand creative consultants, with clients from the Victorian Government, Mattel, Bega, Victoria University and Simply Energy.
Determined to help more business leaders, marketers and brands understand the psychology behind consumers, Dan's expertise has been delivered to thousands of global audiences, including at major international events like Texas’ SXSW.
In 2020, Dan’s insights into human behaviour were published in more than a dozen publication. He was also invited to collaborate with Google and Carsales individually to work on a content series.
Regularly featuring in top charts, his ‘Bad Decisions’ podcast draws in thousands of listeners from over 100 countries.
Dan continues to share his behavioural insights through his 2022 book, ‘Terrible Advice for Excellent Marketers’.