Sue Barrett

Travels from: Victoria


Founder and CEO of Barrett, the pragmatic and innovative business advisory

Categories: Business Coaching, Business Speakers, Sales, Women in Business

Full Presenter Profile & Bio

Sue Barrett is the founder and CEO of Barrett, the pragmatic and innovative business advisory and education firm specialising in sales, the online sales education and resource platform www.salesessentials.com and the Selling Better Movement. 

Admired by business and sales leaders as:

  • A future thinker who is highly tuned to the operating environment, innovations and disruptors that might influence an organisation’s future
  • An absolute specialist in sales, proud of the profession, and champion for ethical, customer centred selling
  • Someone with superior organisational and planning skills, is sharp, action oriented, and maximises value from time

Sue is determined to introduce high quality, evidenced based research, tools and frameworks, pragmatic thinking and practical action to help Boards, CEOs, Sales Leaders, Executive Teams, Sales Teams and everyone else in the business navigate a complex, ever changing world when it comes to selling better. 

Sue lives by the philosophy that 'Selling is everybody’s business and everybody lives by selling something' and works as a Selling Better Strategist, Consultant, Advisor and Mentor; Sales Trainer, Facilitator, Coach and Instructional Designer; Sales Philosopher, Keynote Speaker, Writer and Selling Better Activist across a wide variety of industries in the public and private sectors, N4P and government. 

She is passionate about creating client centric, human-centred purposeful sales systems and cultures, helping business leaders deliver selling better strategies and Perpetual Learning.

Sue Barrett  - Sales

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