Abbie White, a leading figure in the evolving world of sales, recognizes the transformative impact of AI and the changing landscape of decision-makers, as 60% of them now belong to the millennial and Gen Z generations, demanding a fresh approach. In response, Abbie is committed to redefining sales strategies for the digital era, offering a unique blend of expertise and experience.
As the CEO and founder of Sales Redefined, Abbie's specialty lies in serving as the bridge between sales and marketing, effectively revitalizing lead-generation campaigns and generating astounding returns on investment, often exceeding 2000%.
With over 15 years of experience, Abbie has facilitated sales exceeding $500 million, working closely with major corporations such as CBA, Telstra, and IBM. Notably, during her tenure as the National Sales Manager at IBM, she was responsible for a $100 million AUD portfolio and achieved remarkable transformations in her team's sales performance.
Abbie's reputation extends beyond her extensive sales accomplishments. She is recognized as a sought-after thought leader, contributing to Forbes Australia and holding the esteemed position of one of only two LinkedIn Sales Insiders for the Asia-Pacific region.
Abbie is renowned for her contagious enthusiasm and keynote presentations that not only inspire but also equip teams with actionable strategies for tangible growth. Her academic background in Business Management and Positive Psychology, combined with her certification in emotional intelligence, positions Abbie as a valuable asset for driving business growth.
At the forefront of her innovative approach is the founding of Sales Redefined, which has disrupted the sales and marketing industry by integrating effective digital marketing strategies. Prominent companies like Deloitte, Telstra, CommBank, and Dell have all benefited from Abbie's forward-thinking methods.
Incorporating emotional intelligence into her sales strategies, Abbie's certification as an MSCEIT practitioner has further enhanced her ability to drive sales success.
Abbie's legacy is a testament to her dedication to high-performance sales and customer-centric sales strategies, with an unwavering commitment to delivering impressive returns on investment. She is unquestionably the go-to expert for all things sales and marketing in the ever-evolving business landscape.