The future of work is increasingly tech heavy, but AI won’t displace jobs. Rather, AI will make the world of work more human, more inter-personal. Repetitive technical tasks will be taken over by AI while interpersonal tasks will remain in human hands.

Record high migration and unaffordable capital cities provide a massive opportunity for regional Australia. The nation must decentralise at scale.

The closest thing we have to a crystal ball is demographics and a few global megatrends. Simon combines these perspectives to draw a picture of the future.

Housing remains the hottest discussion topic in Australia. Demographics allow us to tackle the topic from countless angles. Housing affordability impacts consumer spending. Housing availability and the national age profile dictate what type of housing will be in demand and where such demand will spike.

The next decade sees huge generational shifts that permanently change Australia. Millennials start families, leave the inner suburbs in search for family-sized homes, and enter the highest spending phase of the lifecycle.

Will China come out of the crisis strengthened? Is the US losing ground? How is the world changing and how is Australia positioned to succeed in such a world?

As generations enter new stages of the lifecycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly.

Besides generational shifts, the consumer landscape is being reshaped by an ever more demanding customer cohort. Simon explains why your customers are harder than ever to satisfy.

The skills shortage isn’t going away. It’s baked into the demographic pie. The next decades see the big Baby Boomer cohort retiring while only a small cohort enters the workforce.

Our nation ages at a much faster rate than most people realise. The population aged 85+ is doubling to 1.1 million people in the next 12 years. This isn’t just an expensive but also a labour-intensive demographic development.