Robynne Berg

Robynne Berg is an internationally renowned customer strategy and innovation expert with over two decades of experience helping organisations reimagine their customer engagement, growth, and business models. As the Principal of thinkplayact, an innovation consultancy, Robynne specialises in customer-centric innovation, co-creation, and strategic alignment to help businesses navigate disruption, meet evolving customer expectations, and seize new market opportunities.

A highly sought-after speaker, Robynne is known for her dynamic presentations that blend deep industry knowledge with actionable insights, leaving audiences both inspired and equipped to drive their own innovation journeys. Her keynote talks are a mix of strategic vision, practical frameworks, and real-world examples, informed by rigorous research and data-driven analysis. Whether addressing global forums, industry conferences, or executive teams, Robynne ensures every minute of her talk delivers high-value content designed to spark meaningful change.

Robynne's expertise spans a wide range of industries, including infrastructure, renewable energy, financial services, superannuation, and professional associations. She has worked with both national and international organisations, partnering with leaders at all levels to put the customer voice at the heart of their strategy. She is also a seasoned Blue Ocean Strategy® practitioner, one of the first in Australia to apply this groundbreaking approach to customer innovation and design thinking.

In addition to her role as an innovation consultant, Robynne has held various senior executive positions and led teams in both in-house and consulting capacities, specialising in customer experience, marketing strategy, and stakeholder engagement. Her work focuses on identifying new revenue streams, optimising customer acquisition and retention, and building long-lasting relationships that are both commercially and strategically rewarding.

Robynne holds a Masters of Business (Marketing) and brings a distinctive approach to leadership and innovation that is rooted in her deep passion for creating customer value. Outside of her professional pursuits, Robynne enjoys early-morning swims, writing, practicing French, and engaging in thoughtful debates over good food and wine.

Whether she's helping organisations develop customer-centric innovation strategies or inspiring audiences to think differently about business challenges, Robynne brings a rare combination of expertise, passion, and practicality to everything she does.