Justin Herald

Travels from: New South Wales

2005 International Entrepreneur of the Year and Best-selling Author 

Categories: Customer Service, Entrepreneur, Inspirational, Motivational Speakers

Full Presenter Profile & Bio

In 1995 at the age of 25, Justin started his first business with only $50 to his name by printing t-shirts and selling them at markets.  Since then, Attitude Inc has grown into an international success, turning over more than $20 million per year.

In 2005, Justin was named the "International Entrepreneur of the Year".

Justin is a previous recipient of the Future Leaders Award, which recognised him as one of the 50 most influential leaders of the next generation in Australia.

Due to his business's amazing success and growth, Justin's story has been shown on  TV shows, including A Current Affair, The Today Show and Sunrise. In addition, he has been featured on radio stations and print media, such as The Age and the Daily Telegraph. He has also been described as "One of Australia's brightest marketing success stories" by the Sydney Morning Herald.

Justin is passionate about helping business owners take their business and their skills to the next level. As a result, he created Customer Culture, one of Australia's leading customer service and customer engagement training companies, and currently serves as its Managing Director. Here, business owners and staff are taught how to provide excellent service and, more importantly, why it is needed. 

He is also the creator and founder of Junior Entrepreneur. This program teaches budding young entrepreneurs how to take their ideas and turn them into a business. It has had global success and Justin's website, justinherald.com, receives thousands of hits a month. 

With his vast experience and passion for helping businesses grow to the next level, Justin is one of Australia's most sought-after speakers and personally mentors over 100 business owners each year. He has engagements book all over Australia and internationally, giving presentations in front of 150,000 people per year.

Justin is dedicated to ensuring your business has a competitive edge over your competitors. He has published eight books that have gone on to become international bestsellers. Furthermore, his knowledge and understanding of people give him the ability to drive them to succeed.  His ability to encourage staff and management will ensure the ongoing success of both the business and personnel.

Speaker Topics

Creating a Customer Culture
From Followers to Fans (F2F): How to Be Your Customer's First And Only Choice
In this keynote, Justin addresses how to keep customers' attention and turn them into raving fans. He also shows you and your team six simple steps that can be easily put into practice to improve your business.
How To Grow Your Business Without Spending a Cent (The Attitude Inc Story From $50 To $30 Million)
The 5 Levels of Customer Experience
The Cycle of A Sale - How To Know Where Your Customer Is Within Their Buying Decision
The Year of the Customer


Thank you for working with and training our staff. Your content was absolutely perfect for them, and even we the management learnt new things and great new ways to re-engage with our clients. The way you explained and educated us as to what the customer is wanting these days was brilliant and insightful. We have never seen an immediate impact before from other trainings until today. The staff have already implemented many principles that you shared, and it is having an instant impact on our bottom line.

Nexgen Group

Justin is the best speaker we have ever had for any of our conferences. His content, delivery style and messages rang plenty of bells and enabled us to end the conference on a high note. Thank you for making it such a success


Thank you for your inspiring words at our Conference. I have fielded so many calls stating how motivating and educational your content was, and also your ability to connect with each and every one of us. I will definitely be recommending companies engage your services. Thank you again.

Mercedes Car Group

Your frankness, openness and honesty really hit home, you are by far one of the best speakers this planet has to offer. It’s my opinion that anyone who wants to succeed in life needs to hear you speak. Here comes Justin Herald! You have given me the extra drive I was searching for.


Justin Herald - Customer Service

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