Travels From United States
Speaker Topics
Customer metrics, big data and common sense analytics
Digitally transformed marketing and CX
Surviving and thriving in the next disruption
Women: Smart, savvy and successful
Dr Martha Rogers
Acclaimed author and CX Speakers co-founder leading the charge in customer relationship management
A leading expert on customer experience, Dr Martha Rogers is highly sought-after by Fortune 500 and Blue Chip executives looking to take their relationships with customers to the next level. With her unique and innovative insights, Martha has helped to redefine the metrics for measuring customer trust.
Originally a copywriter and advertising executive, Martha received her PhD at the University of Tennessee as a Bickel fellow before going on to a full professorship. A strong academic, Martha also served as an adjunct professor at the Fuqua School of Business at Duke University, co-directing the Teradata Center for Customer Strategy.
Martha is a prolific writer, having contributed her expertise to a series of international best-sellers and academic journals, including Harvard Business Review, Journal of Public Policy and Marketing, and the Journal of Applied Psychology.
Alongside her business partner Don Peppers, she has authored nine best-selling books which have sold well over a million copies in 18 languages. Their first book, "The One To One Future”, was published in 1993 and quickly pioneered the Customer Relationship Management (CRM) movement of the 1990’s.
Since then, they continue to write ground-breaking books on the dynamic landscape of business and customer relations, including the graduate-level textbook “Managing Customer Experience and Relationships”, as well as their latest book “Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits”.
Martha and Don’s successful writing career would inspire them to create the Peppers & Rogers Group shortly after. As a leading customer-centric management consulting firm, Martha and Don have helped large organisations improve their relationships with customers. Martha also led large research studies within the firm, exploring different aspects of CRM like direct-to-consumer selling.
Not long after, Martha and Don formed CX Speakers to deliver high-quality keynote presentations, workshops, and thought-leadership consulting on all things business. With a focus on customer experience, CX speakers has insightful programs discussing everything from digital technologies and innovation to customer metrics and corporate culture.
With a career's worth of professional insights and presenting experience, Dr Martha Rogers is the perfect expert for any organisation looking to boost their relationship with customers.