Peter Birtles

Peter Birtles is a dynamic leader with an impressive track record in driving growth and innovation across the retail industry. Joining Super Retail Group in April 2001 as Chief Financial Officer, Peter quickly rose through the ranks and was appointed Group Managing Director in January 2006. Under his leadership, Super Retail Group has experienced remarkable transformation, expanding from $500 million in sales to an impressive $2.3 billion. His strategic direction fuelled the growth of Supercheap Auto, the development of BCF, and the successful acquisitions of Ray’s Outdoors and Rebel Sport Group.

Recognised for his outstanding leadership, Peter was named CEO of the Year by The Australian's Deal Magazine in 2013 and received the same accolade from the National Retailers Association (NRA) in 2014. These accolades highlight his ability to drive operational excellence and foster a culture of continuous improvement.

Before his tenure at Super Retail Group, Peter spent over a decade at The Boots Company in the UK and Australia, holding senior roles across finance, operations, and information technology. A Chartered Accountant, Peter began his career with Coopers & Lybrand, laying the foundation for his strategic acumen and leadership capabilities.

In addition to his role at Super Retail Group, Peter can be seen serving as a Non-Executive Director of GWA Group Limited and as the Chairman of the Retail Council, where he continues to shape the future of the retail sector.