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Simon Kuestenmacher

Travels From Victoria

Speaker Topics

Automation and AI

The future of work is increasingly tech heavy, but AI won’t displace jobs. Rather, AI will make the world of work more human, more inter-personal. Repetitive technical tasks will be taken over by AI while interpersonal tasks will remain in human hands.

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Decentralising Australia

Record high migration and unaffordable capital cities provide a massive opportunity for regional Australia. The nation must decentralise at scale.

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Demographic certainties

The closest thing we have to a crystal ball is demographics and a few global megatrends. Simon combines these perspectives to draw a picture of the future.

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Future of housing

Housing remains the hottest discussion topic in Australia. Demographics allow us to tackle the topic from countless angles. Housing affordability impacts consumer spending. Housing availability and the national age profile dictate what type of housing will be in demand and where such demand will spike.

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Generational reshuffle

The next decade sees huge generational shifts that permanently change Australia. Millennials start families, leave the inner suburbs in search for family-sized homes, and enter the highest spending phase of the lifecycle.

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Global demographics

Will China come out of the crisis strengthened? Is the US losing ground? How is the world changing and how is Australia positioned to succeed in such a world?

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Rethinking marketing

As generations enter new stages of the lifecycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly.

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Shifting consumer values

Besides generational shifts, the consumer landscape is being reshaped by an ever more demanding customer cohort. Simon explains why your customers are harder than ever to satisfy.

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Skills shortage

The skills shortage isn’t going away. It’s baked into the demographic pie. The next decades see the big Baby Boomer cohort retiring while only a small cohort enters the workforce.

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The ageing of Australia

Our nation ages at a much faster rate than most people realise. The population aged 85+ is doubling to 1.1 million people in the next 12 years. This isn’t just an expensive but also a labour-intensive demographic development.

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Simon Kuestenmacher

Expert in demographic and global trends that are shaping Australia today and into the future

Simon Kuestenmacher is a Director and Co-founder of The Demographics Group based in Melbourne, Australia.  Simon holds degrees in geography from leading universities in Berlin and Melbourne and worked for several years as a business consultant with KPMG Australia.

In 2017 Simon, with Bernard Salt, co-founded The Demographics Group. The group provides specialist advice on demographic, consumer and social trends for business.

He presents on demographic and global trends that are shaping Australia today and into the future and his presentations and quirky observations are enjoyed by corporate, government and industry audiences alike.

Simon is a columnist at The New Daily newspaper and a regular contributor to The Australian newspaper; and he is also a media commentator on demographic and data matters.

Simon has amassed 600,000 global followers on social media, reaches over 35 million people every month and ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of data that explains how the world works, make sure to follow him on Twitter or any of his other social channels.

Enquire about Simon Kuestenmacher to speak at your next event