Travels from: New South Wales
An entrepreneur and business leader passionate about Australian business
Full Presenter Profile & Bio
Known as an entrepreneur and business leader; Naomi Simson co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. BRG is all about serving experiences to different audiences through its various brands: RedBalloon, Adrenaline and IfOnly.
Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, best-selling author and much sought-after keynote speaker. She has appeared in four seasons of Australia’s Shark Tank.
A true business leader and influencer, Naomi has authored two best-selling books 'Live What You Love' and 'Ready to Soar'. She is an engaging and insightful speaker, relatable across a broad variety of audiences and topics, often drawing on her personal experiences to provide thoughtful and valuable views into topics; including influence, purpose, leadership, entrepreneurship, personal development, customer obsession and digital marketing transformation.
Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces.
Naomi commenced her role at the University of Melbourne, as a member of the Faculty’s Business and Economics Board, she is a governor of the Cerebral Palsy Research Foundation and is an advisor to a number of other not for profit institutions.
Business Leadership Success
Entrepreneurship has a certain romance to it. Here, Naomi will debunk this myth, and others, and share what it takes to keep your eye on the prize. Naomi Simson started her entrepreneurial journey when she founded online experience brand RedBalloon in 2001, with a clear view of what she stood for. She has now cofounded the Big Red Group, which serves and experience every minute and turns over more than $100m. During this keynote discussion, Naomi will share her experiences and insights on growth and capability, which are anchored around leadership, culture and the customer. She will finish the session by encouraging each participant to think about the one thing… that, if you worked on it, would make your experience of business easier each day.
In this colourful and inspiring keynote, Naomi explores the challenges faced by many businesses that are ever fearful of disruption. With retail closures being reported daily, Naomi spells out her approach to protection from disruption, and speaks to the value chain each business must build. Outlining her 12 point to do list to stay at the leading edge, Naomi blends the tools available, including: big data, AI, omnichannel and personalised customer experience to create intimacy, relationships and ultimately growth. She asks the question What job is your product being hired to do? and What can customers count on you for?. This thought provoking presentation draws on cases studies from around the world and will leave audiences in no doubt that it is not all gloom and doom in business and that growth will come from building unbreakable customer relationships.
Naomi has been a trailblazer in the Experience Economy since the term was first used. Now as a co founder of the worlds third largest experience market place, she is well versed in what this truly means for business. In a time of artificial intelligence, big data and analytics it is important to be reminded about the human side of business. Naomi urges audiences to consider how an experience can engage, entertain, build trust and emotional connection for your business. Naomi discusses how the Experience Economy is also the sharing economy and what this means for business. We live in a world of social proof, that if the experience is not recorded and shared then perhaps it did not happen.
Experiences at Work
Business leaders know that diversity, inclusion and employee engagement are all on the commercial agenda yet what does this really mean? It means the team that plays together, stays together. Here, Naomi shares her experience and insight into building focussed and productive teams. In this challenging keynote, Naomi explores how to influence others views, behaviours and opinions. Emotional connection and storytelling are critical to the ability to influence and unite teams. Leadership and management are uniquely different and often people meld the two. She gives practical tips on what works best, pointing out that it is not about trying to convince someone, but creating the environment for people to thrive. Audiences will be left better equipped to impact those around them.
Live What You Love: Personal Development
This keynote is all about fulfilling your true purpose. Being an entrepreneur is not for everyone, but knowing what drives you will give you the platform for a rich and wonderful experience of life. Naomi will share real and vivid stories from her personal and business life to demonstrate the power of her personal motto, If it is meant to be, it is up to me. You will be inspired to take action.