Sue Barrett
Founder and CEO of Barrett, the pragmatic and innovative business advisory
Sue Barrett is the founder and CEO of Barrett, the pragmatic and innovative business advisory and education firm specialising in sales, online sales education and the Selling Better Movement.
Admired by business and sales leaders as:
- A future thinker who is highly tuned to the operating environment, innovations and disruptors that might influence an organisation’s future
- An absolute specialist in sales, proud of the profession, and champion for ethical, customer centred selling
- Someone with superior organisational and planning skills is sharp, action-oriented, and maximises value from time
Sue is determined to introduce high quality, evidenced-based research, tools and frameworks, pragmatic thinking and practical action to help Boards, CEOs, Sales Leaders, Executive Teams, Sales Teams and everyone else in the business navigate a complex, ever-changing world when it comes to selling better.
Sue was the 1997 Winner of the Telstra & Victorian Government Small Business Award, an inductee in the Business Women's Hall of Fame 2000, and finalist in the 1998 and 2001 Telstra Business Woman of the Year Awards. She is one of the most authoritative thought leaders reporting on and working in the selling profession in Australia and the world today.
Working as a sales strategist, writer, philosopher, keynote speaker, sales trainer, coach and selling better activist, Sue has published over 600 sales articles in the mainstream press, written 21 e-books on sales, and was instrumental in putting sales on the academic curriculum as a Diploma course — the first-ever such course offered by an Australian university. She produces the ‘must read’ Annual 12 Sales Trends Report. Sue and her team are committed to helping business leaders deliver selling better strategies and helping people and businesses sell better with healthier margins and less risk. Sue is also a Board Member of the Future Business Council.
She is passionate about creating client centric, human-centred purposeful sales systems and cultures, helping business leaders deliver selling better strategies and Perpetual Learning.
In 2019, Sue published her first paperback book, '142 Days of Gratitude that changed my life forever', a treatise on the positive power of gratitude that delivers a masterclass in resilience.